Tag Archives: Kellogg School of Management

Kellogg MBA students team up to do skills-based pro bono projects for Catchafire

28 Nov
KelloggCares Day is the Kellogg School of Management at Northwestern University’s annual community service day.  On this day each year, the entire Kellogg Community, including faculty and staff, family and friends, are invited to participate and give back to the community. Traditionally, Kellogg Cares works with social enterprises and nonprofits to do a range of team based activities over 4-6 hours.  Volunteer opportunities include leading educational sessions with students, gardening and promoting environmental sustainability, volunteering at shelters and soup kitchens, etc.
This year, KelloggCares organizers sought to provide participants with the opportunity to give their time on a skills basis, and reached out to Catchafire to provide skills based pro bono projects to their community. We were thrilled by the opportunity to be involved with KelloggCares Day. We believed it would be a fun challenge for Kellogg students, while also providing meaningful assistance to Catchafire on various areas of our strategy and expansion. Catchafire provided six different skills-based pro bono projects for KelloggCares Day, to be completed by teams of 6-7 students each. The projects originated out of Catchafire’s goals for national expansion and continued growth, and students were asked to provide strategic thinking on projects such as launch and expansion plans, new product ideas, incentive schemes, and revamping of the communications and media strategy. Just like every project on the Project Menu, Catchafire structured the Kellogg projects to ensure an effective and meaningful experience for those giving their time and skills. Each project included the following components:
  • Background information/ pre reading for students to provide context
  • A 1 hour phone call with a Catchafire team member to discuss goals and answer questions
  • Clear student prerequisites
  • Detailed project steps

KelloggCares Day ended up being a success, with Kellogg students enthusiastically providing strategic thinking and a fresh perspective on their projects. The students enjoyed using the skills they were learning at school in a real life situation and enjoyed learning more about Catchafire, with one student commenting, “…seems like an awesome organization and I’ll definitely be interested in volunteering with them in the future.” A big thank you to all the Kellogg students who participated. We look forward to taking the project recommendations further into implementation.

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