Life’s most persistent and urgent question is, what are you doing for others? —Dr. Martin Luther King, Jr.
Charitable giving is a part of life for most Americans. 65 percent of households with incomes less than $100,000 donate, and 98 percent of high net worth households donate. I predict that the future of giving is getting even brighter. I think that more Americans will give, and I think that more Americans will give more and smarter.
In fact, the catalyst behind this change is already at work. It’s called volunteering. Volunteering as we’ve known it for the last few centuries has for the most part remained the same—people giving labor. But now, volunteering is going through a rebirth. “Service” or “volunteering” will disrupt the $300 billion philanthropic sector and the effect will not only be more giving, but also deeper and smarter giving.
Service is the new giving. Let me tell you why.
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